It’s no secret that Nike+ has been a popular shoe purchase among basketball players for a while now.
But the shoe line’s new partnership with Adidas is only going to get even more popular.
Nike’s Adidas+ shoe partnership, as reported by Forbes, will let basketball players buy sneakers from Nike and wear them in Adidas+ apparel.
This means that players will be able to wear Adidas shoes with Adidas+ sneakers.
In addition, the partnership is likely to help boost the sneaker market.
As a result, sneaker retailers like REI and Reebok are likely to see a big spike in the number of people who buy their sneakers from these brands.
And that’s assuming all goes according to plan.
According to Bloomberg, Adidas is not only hoping to attract basketball players to the partnership, but it’s also hoping to convince other sports teams to follow suit.
The deal with Nike+ is a huge deal for the company and its athletes.
Nike has been making a push to increase its shoe inventory and Nike+ stores have been a huge part of this.
While many NBA players are now getting their own sneakers through Nike+ (especially LeBron James, whose Nike+ store is one of the best in the league), there is still a need for more shoe options for the NBA.
The new Nike+ partnership with the NBA means that basketball players can buy their own shoes at their favorite sneaker retailer and be part of a larger sneaker trend.